What is MuseRelay white label?

ES EN

The MuseRelay white-label program lets agencies and partners (resellers) offer the whole platform under their own brand identity. Their end customers never know that the underlying infrastructure is MuseRelay.

In one sentence: your customers go to app.yourbrand.com, see your logo and your colors, and use your platform — MuseRelay works invisibly underneath.

What white label includes

Each white-label panel can have:

Its own domain — for example app.yourbrand.com or panel.youragency.com
Its own logo and favicon
Colors and visual skin adapted to your corporate image
Its own trade name — MuseRelay doesn't appear anywhere visible
Its own legal details — legal entity, privacy email, DPO, address
Its own Stripe — you charge your customers directly with your own payment account

Who can use white label

The program is designed for:

Digital agencies that manage chatbots and AI for multiple clients and want to offer the platform as their own product
Technology partners that integrate MuseRelay as the infrastructure of their solutions
SaaS companies that want to add AI channels to their offering without building the infrastructure

Note: if you only need to manage multiple clients from your own account, the Enterprise plan with unlimited workspaces may be enough. White label is for when your customers access the panel directly under your brand.

Agency-client vs. reseller

	Agency-client	Reseller (white label)
Who manages the panel	The agency manages everything	Each customer has their own access
MuseRelay visible	Yes	No — never
Domain	muserelay.com	`app.yourbrand.com`
Logo and colors	MuseRelay	Yours
Billing the end customer	The agency decides	The reseller bills with their own Stripe
Fit	Enterprise plan with workspaces	Reseller program

Recommended domain structure

A reseller with full white label usually operates with three separate pieces:

Domain	Purpose	Who manages it
`brand.com`	The reseller's commercial website — landing page, pricing, blog, contact	The reseller (WordPress, Webflow or their own CMS)
`app.brand.com`	Product panel — end customers' access to the white-label panel	MuseRelay (invisible infrastructure)
`docs.brand.com`	Product help documentation for end customers	The reseller (or MuseRelay with a white-label layer)

The panel subdomain (app, dashboard, panel or another name) is configurable. If you ask for it when activating your reseller account, we set it up with the name you prefer.

You only need the panel subdomain. You manage the commercial website (brand.com) with the tools you already use. The product panel lives on the subdomain you choose and is configured independently.

What if you don't have a website?

When activating your reseller account you can also request an optional CMS for brand.com. It is the solution for resellers who don't yet have WordPress, Webflow or another CMS of their own.

With your own website

You use your WordPress, Webflow or any other platform for brand.com. You only need to set up the panel subdomain (app.brand.com).

Without your own website

You can request the CMS when creating your reseller panel. You get a basic commercial website under your domain, manageable without technical knowledge, with your branding applied from the start.

Documentation for your customers

The documentation button in the panel sidebar can point to any URL. The usual options are:

Your own URL — your own help site or knowledge base (docs.brand.com)
Disabled — no visible documentation link (the default in white-label panels)

It is configured from Custom Panel in the Sidebar documentation section. See Getting started: your Custom Panel.