Reply to your Instagram messages instantly, even at night
Your AI assistant answers direct messages with your business information, books appointments and collects the details of people ready to buy. You step in when needed.
Free account, no card required · Servers in the EU · You decide when a person steps in
Instagram sells, if you reply in time
People who ask by direct message are interested right now. If the answer arrives hours later, they have already asked somewhere else.
Instant replies
Every direct message gets an answer in seconds, at any hour, in the customer’s language.
From question to booking
The assistant checks your calendar and books the appointment without leaving the conversation.
No lead slips away
Every conversation with buying intent moves to the Leads board with its details.
Up and running in three steps
Connect your account
Connect your Instagram Business or Creator account with your own Meta credentials. The guide walks you through it.
Tell it about your business
Tell your assistant what you offer, prices, opening hours and tone. Test it in the dashboard before switching it on.
Switch it on and supervise
Messages land in the unified inbox. The AI replies and you can take over any conversation with one click.
Built for how Instagram is used
People who ask by direct message are interested right now. If the answer arrives hours later, they have already asked somewhere else.
Create a free account- Unified inboxInstagram alongside WhatsApp, Messenger, your website chatbot and email, in one place.
- Mentions, reels and postsStory mentions, reels and posts people send you show up in the conversation.
- Calendar includedBookings with the MuseRelay calendar: services, staff and reminders.
- Qualified leadsThe AI detects interest and organises it on the Leads board, with alerts if someone waits too long.
- You stay in controlPause the AI in a conversation and reply yourself; the bell alerts you when a person is needed.
- Your credentials, your controlBYOK connection: permissions stay in your own Meta app and you can revoke them at any time.
What people usually ask us
Do I need a business account?
Yes: Instagram only allows Business or Creator accounts to be connected. Switching a personal account to a professional one is free and done in the app itself.
Does it also reply to comments on my posts?
No. The assistant handles direct messages, which is where people ask about prices, availability and appointments.
Can it message a customer first?
Meta allows replies within 24 hours of the customer’s last message, which covers everyday customer service. Messaging first or outside that window follows Meta’s own rules.
Is it in the free plan?
Yes. The free plan includes one channel, and it can be Instagram.
Related guides
Start today, no card needed
Create your free account, connect your first channel and let your AI assistant take care of customers while you work.